15 Proven Off-Page SEO Techniques to Build Backlinks
Search Engine Optimization (SEO) is one of the most important parts of online marketing. It is a method of optimizing the website for search engine visibility. By the help of the SEO, one can improve the traffic of the website by obtaining high-rank in the SERPs. SEO has two major component On-Page SEO and Off-page SEO.
Two major components of SEO
On-Page SEO – It refers to the process of optimizing the website content for the maximum search engine visibility. Content like meta title, description, use of proper URL structure, user-friendly navigation, optimization of keywords, alt tag, and internal linking.
On-page SEO technique means structuring your website to be search engine friendly.
Off-Page SEO – It refers to all the activities which we do away from the website to build our brand. Off-page focuses on building good quality links from a high authoritative website. There are many off-page SEO techniques that are used to boost the page rank on SERPs.
Off – page SEO Techniques
Here is the list of top 15 best Off-page SEO techniques that are working great in 2018.
1. Follow ‘Silo Structure’ rule
Silo structure one of the best Off-page SEO techniques means laying out your internal pages. It indicates how your internal pages are interlinked with each other with random keywords (giving more emphasis to your brand name).
More precisely, it indicates you to have silo pages that connect to your category and post pages. When passing a link to your most important page (Homepage), the juice goes along with your category and post pages. As a result, there is a boost in your search performance.
Note: Make sure that your internal pages shouldn’t stand alone. Make each page an indispensable part of your website with seamless navigation.
Blogging is one the best way to promote your website, product or service. By starting a blog you give your users a reason to keep returning to your website and keep them up to date with your latest post and offering. It not only helps your visitors but also tells a search engine to crawl your website more frequently. As a result, you rank higher in SERPs.
You need to create a 10x unique content for your blog to drive more user engagement on your blog. Your content should include Infographic, Top lists, Videos, etc to grab users attention.
To maximize the visibility of your blog, you can submit it to niche blog directories and blog search engines.
3. Social Networking Sites
Social media one of the must-have Off-page SEO techniques that you should include in your Off-page activities. As social networking sites are getting bigger day by day and users engagement on these platforms are huge.
Nearly 2.1 billion users have social media account, And 7/10 users are active on social media. So, now you can assume what huge opportunity social media gives to build your brand and make it popular.
It not only helps in promoting your brand but also impact on your SEO strategies. In the article What Social Signals Do Google & Bing Really Count? by Search Engine Land’s Danny Sullivan, Google confirmed that links shared on Facebook and Twitter are used as a ranking signal.
The former head of Google’s webspam team Matt Cutts confirmed that Google used links from Facebook and Twitter as ranking signal. Here’s that video:
4. Creating High Quality Shareable Content
Content is one of the ranking factors along with links and RankBrain. Creating high-quality shareable content not only help in acquiring high-quality backlinks from an authoritative site but also help in SEO.
Quality content helps search engine algorithm to better understand your page content and optimize your search engine visibility.
So, keeping your content fresh and updated is good SEO practice.
5. Guest Blogging
Guest blog the most powerful and authoritative Off-page SEO technique for building high-quality links. There are a number of quality blogs which accept a guest post from various authors.
All you need is to create awesome content and approach them for the guest post. Guest blogging is all about building a relationship, so try to create content which adds value to their websites. Also, don’t spam their website by posting multiple low-quality contents for sake of links. Try to be natural.
6. Influencer Marketing
You can approach influencers in your niche to share your high-quality content. Approach them to check your blog and ask them to promote it in their network. You can also ask them for a link from their blog.
Influencer marketing helps in increasing your brand awareness, provide unique opportunities for your product promotion. It also adds value to your SEO efforts.
So, for successful influencer program, you need to create a remarkable piece of content that aligns with your keyword ranking goal.
Remember, the end goal of this activities is to improve your website SEO.
7. Broken Link Building
Millions of links are broken on the internet and each passing days these numbers are increasing due to several reasons.
All of these events give an evergreens opening for SEO link building.
This Off-page SEO technique isn’t new; in fact, it’s been around for a year.
The process is simple if you found a broken link on a website, you can contact the owner pointing out a broken link. Since you did him/her a favor, they might also do you the favor by including your link on their website.
Tools that will help you
- Check My Links Chrome extension
- Domain hunter plus
- Boomerang or Gmail in-built features Canned Responses
- Xenu’s Link Sleuth
8. Social Bookmarking Sites
Social Bookmarking is another compelling way of promoting your website. It has the power to drive huge traffic to a website with high-authoritative backlinks.
In this process, we create an account on the social bookmarking website and drop the link of our blog post with relevant title and description. We need to be very careful while doing this and tags(Keywords) should be properly handled.
Some of the popular bookmarking website with high DA are
9. Blog Commenting
Posting a meaningful comment on other blogs within the same niche is an easy way to get links. Sharing your thoughts on valuable blog posts in your niche is good practice to build a relationship with that website.
Though many SEO specialists do not recommend this technique to build links because the comments are either irrelevant or too spammy.
But in my view, if it is done correctly following the principle of ‘White hat SEO’ then it gives huge opportunity to drive good traffic to your website.
Here is an article by Neil Patel which explains about 8 Blog Commenting Mistakes You Need to Avoid at All Costs.
By posting a thoughtful comment, you not only get links but also gets a chance to promote your blog with an already well-established website with a good audience.
10. Article Submission
Writing a unique article and submitting to high PR article submission directory is a good Off-page SEO strategy. You can also add a link in your article pointing back to your website.
Writing informative and keyword-rich articles and posting them on high PR article submission website is one the best way to expose your content to your target audience.
All you need is to give good title your content and choose right category.
Make sure you write a high-quality article because the article that has more keyword stuffing get rejected.
Some of the popular article submission directories are:
- Go Articles
- Now Public
Note:– Submit one article to one website
11. Answer Questions
Answering questions of the users on sites like Quora will help you to build your personal brand and trust of the users.
By answering the questions of users, you can drive huge traffic by dropping the link in your answer back to your in-depth blog articles.
Some of the advantages of Using Quora for Answer Question are:
- More than 100 Million unique monthly visitors and ranked 118th in the world and number 53 in the U.S.
- Most of Quora’s active users are from the United States and India.
- The age range is broad. Overall, the most active users are 18-34.
So by being active on Quora, you can boost your link building strategy.
12. Document Sharing
Early in 2011 when ‘article directories’ one of the traditional Off-page SEO techniques to build backlinks were massively hit by the Google algorithm Panda.
Due to which this technique is not preferred by many SEO experts and should not be part of your link building techniques.
So, Instead of approaching this technique of submitting articles to 3rd party websites?, You should go for ‘Documents Sharing’.
Creating high-quality unique content related to your business or blog and sharing them on documents sharing sites can boost your traffic.
Some of the popular article documents sharing sites:
Note:- Your documents should be in either PDF or PPT formats.
13. Press Release
You should go for this powerful Off-page SEO technique not just for backlinks. You should use this technique for the promotion of your website or blog.
By doing you can reach a maximum number of people which can drive huge traffic to your blog or website.
You can use popular PR platforms like 1888pressrelease, Open PR, PR Leap, etc. It helps you to publish your site in Google News.
Here are some important SEO tips for a successful Press Release:
- Write clear heading under 22 Characters.
- The length of the content for Press Release should be under 600 words.
- Don’t forget to include your logo in the release.
- Make sure you use your two or three primary keywords in title, headline, and subheading.
- Try to include rich media content like images or video for a better result.
14. Video Marketing
Video Marketing the future of Content Marketing. According to CISCO, about 80% of the online traffic by 2019 will be through videos.
So, you can imagine now where the future of the marketing is shifting and why video should be No. 1 in your Off-page SEO techniques.
You can publish and share your product or service videos, expert opinions, and walkthrough of your products. You can use Youtube, Vimeo, Dailymotion, etc to share your video publically.
Here are some Do’s and Don’ts of Video Marketing:
- Always keep your marketing videos short.
- Upload your video to multiple channels for maximum reach.
- Always use Call-to-Action.
- Take care of video aesthetics.
- Use SEO to optimize your videos
- Don’t use complicated language.
- Not rely on audio as your primary means of communication value.
- Don’t lose track of user engagement.
- Don’t use your video marketing to cold sell your stuff.
15. Forum Submission
One Off-page SEO technique that never gets old even for black hatters. Participating in relevant search forum in your niche help you build a connection with that community.
Reply to threads, answer to member’s question, giving valuable advice to members will be helpful for your personal brand.
You can also give a link to your blog to solve the queries of the members. Just make sure your link doesn’t look spammy and follow the rules of the forum.
Now I want to turn it over to you:
Which Off-Page SEO technique is the most powerful way to build backlinks fast?
Let me know by leaving a comment below right now.